Why do some shampoos and conditioners cost more than others?

We all know the prices for shampoos and conditioners vary greatly from brand to brand. Here’s what we think about why price shouldn’t necessarily be the deciding factor when choosing to use a more luxurious shampoo and conditioner.


High quality ingredients

The main factor which affects the price of hair products is the ingredients they contain. Typically, cheaper products are mass produced and likely to contain harsher detergents and chemicals. Chemicals such as parabens can cause discomfort and irritation to your skin. Additionally, they can often strip all your hair of its natural oils. They might give the illusion of healthy-looking hair but they won’t necessarily be improving its overall health. This is why at Guava & Gold all our products are paraben free and contain phthalate free fragrance.

We also love to use natural, healthy oils such as avocado, manuka and coconut oils with all of their kind-to-skin benefits across all of our bath and body range. And the perfumes in our luxury collection are made by an internationally renowned fragrance house. Our customers tell us they love our unique, uplifting scents which remind them of sun-drenched tropical holidays. But we pay more to use natural, high quality ingredients and are proud that the products in our luxury collection are made in the U.K.   

Good quality hair care makes a difference – a little of a really good shampoo and conditioner goes a long way and you don’t need to use much of ours to get a great hair wash!



Packaging affects what you will pay too. Cheaper brands often use low quality, mass-produced bottles which might not recycle well and can have a negative environmental impact. At Guava & Gold, we pride ourselves in only using fully recyclable bottles, working with a company which has invested significantly in using renewable energy sources. We also have plans to move to bio-polymer bottles which are made from sugar cane extract because we want to do as much as we can to minimise our impact on the environment.

Yes, we know that price is important when deciding what haircare brand to use. But it’s just as important, maybe even more so, to choose a brand that looks after the health of your hair. At Guava & Gold, we’ve been nominated for a multitude of beauty and wellness awards thanks to our focus on using healthy ingredients and creating a luxurious brand which puts your hair care at the forefront of everything we do.

Take a look at our lavish range here