My Story – Guava & Gold

My Story

Clare, Founder of Guava & Gold
“Sometimes you just know it’s time for a new journey, don’t you?”

My name is Clare Price, and for 25 years, my job was finding creative ways to fix other people’s problems. I had a fascinating, stimulating career as a successful barrister in London.

But I wanted to make a change so I chose to take my creativity in a different direction and design a luxurious escape from everyday life. On a personal note, I am proud to be a woman in business, which is one reason why I support initiatives like International Women's Day. If you too are in business and want to connect with me personally you can find me on LinkedIn.

Gender equality is partly a business issue - it helps economies and communities to thrive - and it’s why I’m excited to share the story of my journey with you. My goal was to create an elegant, capsule collection of products with ethical credentials, inspired by heady reflections of the tropics and a desire to capture unforgettable, exotic holiday memories in a bottle.

Drawing on the expertise, flair and imagination of an international fine fragrance house, we’ve used the distinctive scents of fruits and flowers, including delicious guava and cherimoya, fragrant pink magnolia, white floral facets of tuberose, sweet vanilla orchid and enchanting orange and plum blossom. My aim was to create products which will transport you to a moment of sheer bliss that can be revisited again and again.

To complement the fragrances, natural oils have been blended with botanical ingredients, specially selected for the health of your skin and hair and to enhance your personal wellbeing.

So there’s manuka oil, which is known for its anti-inflammatory and anti-bacterial properties, sweet almond oil which can boost collagen production and keep skin hydrated, grapeseed oil, a natural moisturiser which helps to maintain soft, radiant skin and hair, as well as the moisturising benefits of shea butter and vitamins. All combined to give the best experience possible and designed to make an ideal present or the perfect treat for you.

But Guava & Gold is more than just a luxury bath and body range – it aims to make you feel good about the products you use and to reflect the memory of far-flung shores. With ethically sourced botanicals, my products are presented in fully recyclable bottles and packaging. But the work doesn’t stop there, with plans to move to bio-polymer bottles, made from sugar cane extract, and to incorporate water-free products into the collection so as to further limit Guava & Gold’s impact on the environment Everything ordered online is sent out in the smallest packaging possible.

It’s still only been a year since the collection launched and a lot has happened in that time but there’s so much more to achieve.

Guava & Gold is a blissful escape, a journey and a destination. Will you come along too?